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Surely you have heard of SEO , or at least the importance of your website being well positioned in Google as part of your online marketing strategy . Although a priori they are very general concepts, at the same time they are key for a business to function on the Internet. For this reason, I have decided to write this SEO guide for companies , which will allow you to know how you can improve the positioning of your website or blog and help you to better sell your products or services on the Internet . Learn what SEO is and why it is so important  . If you want to achieve an organic positioning in Google you have to  know some basic aspects of SEO  that will help you not to ask for pears to the elm and especially to work in the right direction, acting, measuring and making important decisions to achieve your goals. Help you select a good SEO company or professional  . You kick a stone and...

   The COVID-19 pandemic has accelerated the importance of its Internet presence for any company. Hence, professionals in  web positioning or SEO (Search Engine Optimization)  are increasingly in demand and require greater qualification. And it is that, in 2021 all companies want to appear in the first position of Google when searching related to their products or services. Therefore, the strategies to  achieve greater web visibility  are becoming more and more complex. In this article we are going to review some essential elements to improve  SEO in the Digital Marketing strategy. What exactly is SEO positioning? The  search engine optimization or SEO is  basically making a website appear in the top search results on the Internet. These results are also called Search Engine Results Page (SERP). We can see  examples of good SEO positioning  in the case of Zalando and Amazon companies. Both...