What exactly is SEO positioning?
Surely you have heard of SEO , or at least the importance of your website being well positioned in Google as part of your online marketing strategy . Although a priori they are very general concepts, at the same time they are key for a business to function on the Internet. For this reason, I have decided to write this SEO guide for companies , which will allow you to know how you can improve the positioning of your website or blog and help you to better sell your products or services on the Internet . Learn what SEO is and why it is so important . If you want to achieve an organic positioning in Google you have to know some basic aspects of SEO that will help you not to ask for pears to the elm and especially to work in the right direction, acting, measuring and making important decisions to achieve your goals.
Help you select a good SEO company or professional . You kick a stone and you get fifty SEO agencies. Logically, for someone who does not know about positioning, it is difficult to know how to choose a good SEO company. Therefore, in this guide, in addition to helping you know how Google works (at least what I know), it will also help you to know if an SEO company tries to sneak up on you.
If you are interested, we start at the beginning.
Download the SEO Guide to position your company on the
Internet in PDF here :
My experience tells me that the traffic that
comes to us from Google is high quality traffic. Why? The answer is
relatively straightforward. When a person accesses Google and enters a
search term, they are predisposed to find at least information about it and in
the best case they are looking to buy.
Imagine that you have a website
that sells sneakers. When a runner goes to Google to buy shoes, it is easy
for them to enter a search term such as: "buy running shoes"
"best running shoes" "running shoe deals.
These search terms are the ones
that have come to mind if I were a runner and wanted to change shoes.
By entering one of these terms
and hitting "search", Google gives me 10 results on the first page. Do
you know which search result is most likely to click that person?
You got it right !! Logically
the first, then the second and in general so up to the tenth (except for
position 7 which is statistically the worst). In this graph from a
study carried out by MOZ we can see the CTR versus the position of a page
in the search result.
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